Full-funnel paid advertising strategy (Meta & Google Ads)
Digital Marketing
Digital Marketing & Growth Engineering
Data-driven digital marketing campaigns, Meta & Google Ads optimization, conversion rate optimization (CRO), and growth funnels.
We combine analytics tracking (Server-side GTM, Meta CAPI) with high-converting creative strategy to lower customer acquisition cost (CAC) and maximize ROAS.
Key Deliverables
Scope & Handover Items
Server-side tracking setup (GTM, Meta Conversions API, GA4)
Conversion Rate Optimization (CRO) audit & landing page redesign
Automated email/SMS marketing workflows & retention funnels
Weekly ROAS & CAC performance reporting dashboards
Technical Architecture
Core Subsystems & Standards
- Dynamic product catalog retargeting campaigns
- Custom audience segmentation & lookalike modeling
- Checkout funnel drop-off recovery automation
- A/B split testing on high-intent landing pages
Delivery Pipeline
How We Deliver This Service
Audit & Setup
Configure pixel tracking, CAPI, custom conversions, and audience segments.
Creative & Angles
Develop ad creatives, persuasive copy, and high-converting offer angles.
Launch & Scale
Test multiple ad sets, optimize budget allocation, and scale winning campaigns.
Retention & CRO
Improve checkout conversion rates and re-engage customers via automated flows.
Frequently Asked Questions
Questions about this service
01 How do you track conversions accurately with iOS 14+ privacy restrictions? +
We implement server-side tracking using Google Tag Manager Server Container and Meta Conversions API (CAPI) directly on your domain.
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