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Digital Marketing

Digital Marketing & Growth Engineering

Data-driven digital marketing campaigns, Meta & Google Ads optimization, conversion rate optimization (CRO), and growth funnels.

Digital Marketing & Growth Engineering - Zendbot
Engineering meets performance marketing. We help businesses scale profitably through full-funnel digital marketing strategies, precision Meta (Facebook/Instagram) and Google Ads campaigns, automated email marketing, and landing page conversion optimization.

We combine analytics tracking (Server-side GTM, Meta CAPI) with high-converting creative strategy to lower customer acquisition cost (CAC) and maximize ROAS.

Key Deliverables

Scope & Handover Items

01

Full-funnel paid advertising strategy (Meta & Google Ads)

02

Server-side tracking setup (GTM, Meta Conversions API, GA4)

03

Conversion Rate Optimization (CRO) audit & landing page redesign

04

Automated email/SMS marketing workflows & retention funnels

05

Weekly ROAS & CAC performance reporting dashboards

Technical Architecture

Core Subsystems & Standards

  • Dynamic product catalog retargeting campaigns
  • Custom audience segmentation & lookalike modeling
  • Checkout funnel drop-off recovery automation
  • A/B split testing on high-intent landing pages

Delivery Pipeline

How We Deliver This Service

STEP 01

Audit & Setup

Configure pixel tracking, CAPI, custom conversions, and audience segments.

STEP 02

Creative & Angles

Develop ad creatives, persuasive copy, and high-converting offer angles.

STEP 03

Launch & Scale

Test multiple ad sets, optimize budget allocation, and scale winning campaigns.

STEP 04

Retention & CRO

Improve checkout conversion rates and re-engage customers via automated flows.

Frequently Asked Questions

Questions about this service

01 How do you track conversions accurately with iOS 14+ privacy restrictions? +

We implement server-side tracking using Google Tag Manager Server Container and Meta Conversions API (CAPI) directly on your domain.